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Adolf Loos Biography

Adolf Franz Karl Viktor Maria Loos (10 December 1870 – 23 August 1933) was an Austrian and Czech architect and influential European theorist of modern architecture. His essay Ornament and Crime advocated smooth and clear surfaces in contrast to the lavish decorations of the fin de siècle and also to the more modern aesthetic principles of the Vienna Secession. Loos became a pioneer of modern architecture and contributed a body of theory and criticism of Modernism in architecture and design.

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Adolf Loos Quotes

The house has to please everyone, contrary to the work of art which does not. The work is a private matter for the artist. The house is not.

Art, Home, House, Contrary, Work

The work of art shows people new directions and thinks of the future. The house thinks of the present.

Art, Thinking, People, Present, House

Be not afraid of being called un-fashionable.

Afraid, Fashion, Fear, Inspirational

The law courts must appear as a threatening gesture toward secret vice. The bank must declare: here your money is secure and well looked after by honest people.

Law, People, Secret, Money, Vice

Be truthful. Nature only sides with truth.

Two Sides, Sides, Truthful, Truth, Nature

Man loves everything that satisfies his comfort. He hates everything that wants to draw him out of his acquired and secured position and that disturbs him. Thus he loves the house and hates art.

Art, Hate, Men, Acquired, Loves, Draw

Architecture arouses sentiments in man. The architect's task therefore, is to make those sentiments more precise.

Architecture, Bad Ass, Badass, Men, Sentiments, Task

All art is erotic. The first ornament to have been invented, the cross, was of erotic origin. It was the first work of art. A horizontal stroke: the woman lying down. A vertical stroke: the male who penetrates her.

Art, Lying, Erotic, Ornament, Woman

Tattooed men who are not behind bars are either latent criminals or degenerate aristocrats. If someone who is tattooed dies in freedom, then he does so a few years before he would have committed murder.

Men, Years, Criminals, Murder, Dies

Changes in the traditional way of building are only permitted if they are an improvement. Otherwise stay with what is traditional, for truth, even if it be hundreds of years old has a stronger inner bond with us than the lie that walks by our side.

Lying, Years, Stronger, Truth, Improvement

The Potemkin city of which I wish to speak here is none other than our dear Vienna herself.

Cities, Wish, Vienna, City, Speak

The room has to be comfortable; the house has to look habitable.

House, Looks, Rooms, Look, Habitable

The house has to serve comfort. The work of art is revolutionary; the house is conservative.

Art, House, Comfort, Work, Revolutionary, Conservative

I have emerged victorious from my thirty years of struggle. I have freed mankind from superfluous ornament.

Mankind, Ornaments, Struggle, Superfluous, Victorious, Years

The work of art is brought into the world without there being a need for it. The house satisfies a requirement. The work of art is responsible to none; the house is responsible to everyone. The work of art wants to draw people out of their state of comfort.

Art, Draw, Everyone, House, People

If nothing were left of an extinct race but a single button, I would be able to infer, form the shape of that button, how these people dressed, built their houses, how they lived, what was their religion, their art, their mentality.

Art, Race, People, Lived, Religion, Extinct

Supply and demand regulate architectural form.

Demand, Form, Supply And Demand, Architectural, Regulate

Lack of ornamentation is a sign of spiritual strength.

Spiritual, Spiritual Strength, Ornamentation, Sign, Lack, Strength