Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who founded the ACNielsen company, a market research company.
Watch every detail that affects the accuracy of your work.
The price of light is less than the cost of darkness.
Be influenced by nothing but your clients' interests. Tell them the truth.
Leave no stone unturned to help your clients realize maximum profits from their investment.
Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us.
Keep the problems of clients and prospects confidential. Divulge information only with their consent.
Employ every economy consistent with thoroughness, accuracy and reliability.
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