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Charles Duhigg Biography

Charles Duhigg (born 1974) is a Pulitzer-prize winning American journalist and non-fiction author. He was a reporter for The New York Times and is the author of two books on habits and productivity, titled The Power of Habit: Why We Do What We Do in Life and Business and Smarter Faster Better.

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Charles Duhigg Quotes

When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit -- unless you find new routines -- the pattern will unfold automatically.

Decision, Fighting, Focus, Participating, Working

The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it.

Golden, Golden Rule, Habit, Rule

For a habit to stay changed, people must believe change is possible.

Believe, Habit, People, Possible, Stay

But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.

Accomplishment, Automatic, Habit, Morning, Shoes, Shown

The brain has this amazing ability to find happiness even when the memories of it are gone.

Ability, Amazing, Brain, Finding Happiness, Memories

The more you focus, the more that focus becomes a habit.

Becomes, Focus, Habit

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.

Creating, Figuring, Habit, Sparks

If you dress a new something in old habits, it’s easier for the public to accept it.

Accept, Accepting, Dress, Dresses, Old, Old Habits

This is the real power of habit: the insight that your habits are what you choose them to be.

Choose, Habit, Insight, Real

The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.

Believe, Cooperation, Nascar, Opportunity, Win, Winning

Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.

Champion, Fast, Orther, Team, Things, Thinking

Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.

Common Sense, Habits, Parts, Powerful, Shape, Strong

Since the 17th century, insurance agents have been the foremost experts on risk.

17Th, Agents, Century, Experts, Risk

Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.

Customer, Detergent, Feel Better, Hair, Mouth, People

Companies aren’t families. They’re battlefields in a civil war. Yet despite this capacity for internecine warfare, most companies roll along relatively peacefully, year after year, because they have routines—habits—that create truces that allow everyone to set aside their rivalries long enough to get a day’s work done.

Aside, Days, Long, Truces, War, Years

What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.

Enjoy, Exercise, Genuinely, Giving, Numbers, Say

There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.

Ability, Community, People, Powerful, Skeptical

I think I'm smart, and I know I was a good mom. But there wasn't a lot I could point to and say, that's why I'm special.

Mom, Point, Say, Smart, Think, Thinking

The same process that makes AA so effective—the power of a group to teach individuals how to believe—happens whenever people come together to help one another change. Belief is easier when it occurs within a community.

Believe, Community, Easier, Individuals, People, Power

It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.

Real, Self, Smoking, Overeating, Work

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