Daniel Ek (born 21 February 1983) is a Swedish billionaire entrepreneur and a technologist. Ek is best known as the co-founder and CEO of the music streaming service Spotify.
Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song.
In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.
At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.
I'm not an inventor. I just want to make things better.
With Spotify, people don't get it until they try it. Then they tell their friends.
The value of a company is the sum of the problems you solve.
But right now we have an advantage of being the number one in music.
This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.
Ask yourself: given everything you have to do, is there a way that we can make this better?
I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic.
Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
People just want to have access to all of the world's music.
No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.
We led with our conviction rather than rational, because rational said it was impossible.
I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.
It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.
I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.