Kevin York Systrom (born December 30, 1983) is an American entrepreneur and programmer, best known as the co‑founder of Instagram along with Mike Krieger.
I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing screensavers that did beautiful visualizations of music. It's like, "Oh, I have to learn computer science to do that. "
Focusing on one thing and doing it really, really well can get you very far.
You need to fail in order to find the right solution.
People always told me photos have been done. My feeling was, these people are wrong.
You can be a couple in London who happen to take pictures of their breakfasts every day - it's called @symmetrybreakfast - and you can gain hundreds of thousands of followers overnight because people are genuinely interested in your unique angle on the world.
I’m always in awe of people who are artists in their fields – people who understand that simply by taking ideas and translating them into reality, they’ve created value in the world.
Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.
We're just taking people and shifting them from taking photos anyway to taking them on Instagram.
Everyone gets lucky for some amount in their life. And the question is, are you alert enough to know you're being lucky or you're becoming lucky?
What people tell you and how they act is very, very different sometimes.
The world runs on luck.
Above all else, products spread when they're useful and they're usable
I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met.
I love challenging the notion that, in order to be a tech founder, you have to be holed up in a dark room wearing a T-shirt and baggy jeans.
Obviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.
I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.
The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos. There's a reason we don't allow you to upload photos on the Web as albums. It's not about taking all these photos off your DSLR putting them into an album and sharing them with your family. It's not about that. It's about what are you up to right now out in the real world, how can you share that with everyone.