Christ used death to destroy death.
An advertisement will be a good one - that is if the headline is really a "stopper. "
Make an offer they can't refuse.
You can write a 1st paragraph that continues the same thought you expressed in your headline. If you stop a reader with a headline about house paint, you can be sure of at least one thing about that reader: He wants more info about house paint. You will not lose him as long as you continue to give him what he wants.
Readers know what the copy is going to say.
Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
You are fully responsible for everything you are, everything you have and everything you become.
I don't like to look sloppy. I'm a girly-girl.
Fantasy doesn't have to be fantastic. American writers in particular find this much harder to grasp. You need to have your feet on the ground as much as your head in the clouds. The cute dragon that sits on your shoulder also craps all down your back, but this makes it more interesting because it gives it an added dimension.
The pint would call the quart a dualist, if you tried to pour the quart into him.