Advertising is judged not by what it says, but by what the consumer thinks it says. - Kenneth Roman

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What the Soviet Union was to the ideology of Marxism, the Low-Fat Campaign is to the ideology of nutritionism—its supreme test and, as now is coming clear, its most abject failure.

Kenneth Roman

Advertising is judged not by what it says, but by what the consumer thinks it says.

Thinking, Advertising, Consumers, Says, Judged, Thinks

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