It's true that writing can give new forms to concepts that existed previously with far less clarity, but in terms of the other half of a story's story - the way a story is received and interpreted and used - the audience plays a part in that too.
So, Beav, tell me about yourself. " "I'm Blue. " "Sweetheart, if I had your dubious taste in men, I wouldn't be too happy, either. " "My name is Blue. Blue Bailey.