We hate our heroes, you know. That's one of the great things about this whole deconstruction thing - there's no more heroes. It's always been there, you just look at people's reactions, and when the good guys are skunks, those parts stick with us.
I'm not big into the caveman look like some guys are. But I think it's pretty awesome that guys are more attuned to themselves and making beards a part of their style.