One of the biggest mistakes companies make is brute force lead generation - "give me more leads!" -when … - Aaron Ross

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A concern with the perfectibility of mankind is always a symptom of thwarted or perverted development.

Aaron Ross

One of the biggest mistakes companies make is brute force lead generation - "give me more leads!" -when they don't understand that not all leads are the same.

Brute, Generations, Give, Giving, Lead, Mistake

Same Author Quotes

If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.

Average, Insightful, Know, Pipeline, Predict, Start

Companies should be selling ideas more than benefits. Sell ideas. Not stuff.

Benefits, Ideas, Sell, Stuff

One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.

Consistent, Growth, Help, Helping, Years

Of course you want more revenue, but what good is it if it isn't predictable?

Course, Courses, Good, Predictable, Revenue, Want

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