I have the 'thing' worked out - the trick or the surprise or the pivotal fact. Then I just start somewhere and let the story work itself out.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Things never go smoothly.
My view is there's no bad time to innovate.
Life's too short to hang out with people who aren't resourceful.
I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have. ’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.
It's not an experiment if you know it's going to work
Americans have less and less patience for the intrusive and divisive moral scolds who thrived in the bubbles of the Clinton and Bush years.
Writing is not something you can do or you can't. It's not even something that 'other people do' or 'for smart people only' or even 'for people who finished school and went to University'. Nonsense. Anyone can do it. But no-one can do it straight off the bat. Like plastering, brain surgery or assembling truck engines, you have to do a bit of training - get your hands dirty - and make some mistakes.
Most parliamentarians don't have a clue as regards the challenges or the opportunities the games industry faces.
I was down in Washington when 911 happened. We were in the middle of putting together the next summer season, and all I could think of was something somehow must make sense to us. Our Town kept coming into my mind.