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No government is lawful or innocent that does not recognize the moral law as the only universal law, and God as the Supreme Lawgiver and Judge, to whom nations in their national capacity, as well as individuals, are amenable.

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Al Ries

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

Advertising, Marketing, Powerful, Promotion, World
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Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Aircraft Carriers, Carrier, Change, Company, Takes, Trying

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Ears, Gray, Gray Matter, Mind, Real

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name.

Fastest, Generic Name, Law, Name, Names, Routes

It's better to be first in the mind than to be first in the marketplace.

Business, Firsts, Marketplace, Mind

The Internet is the ultimate in brand-centered buying.

Brands, Buying, Internet, Ultimate
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