Sometimes we are simply "blown away" and in awe by finding ourselves in the presence of God. Other times, however, even when we are participating in acts of kindness-complimenting others, writing a check to charity, donating time to a good cause-we are oblivious to the miracle of what is happening at that moment.
The businessmen of the world who are not taking environmental matters seriously are just wasting money, aside from damaging the environment it's wasting money and in this economic climate you just can't afford to do that.