Value yourself for what the media doesn't - your intelligence, your street smarts, your ability to play a kick-ass game of pool, whatever. So long as it's not just valuing yourself for your ability to look hot in a bikini and be available to men, it's an improvement.
One of the cardinal sins in our country is profanity -- the taking of the name of the Lord in vain. Reverence for the name of Deity is enjoined in holy writ. Jesus made this clear when teaching His disciples to pray. He said, addressing the Father, "Hallowed be thy name: (see Matthew 6:9). Blaspheming the name of God separates man from his Creator. "