When I'm on the phone with a listener or I meet someone one-on-one, and they're on the lowest rung of hell and they open up, I realize, hey, this isn't about being a DJ anymore. When you're with people who are going through a difficult part of life, that's sacred space. That's better than any trophy or meeting a rock star.
China is a sleeping giant if you just take a look at their experience regarding all kinds of sport, not football though, and the number of people that love sports. Chinese are eager to hit new shores and they are ambitious.