When the government is looking for a criminal in the crowd, it construes people in terms of culpability: innocence or guilt. When a corporation uses emotion recognition software to gauge your reaction to a carton of milk, it construes your body as a consumer. So there are these different modes of seeing what it is to be human, which have important implications for social classification, stereotyping, and racial profiling.
Circumstances don't matter, only my state of being matters. What state of being are you choosing?