I think somehow people should be encouraged to think about a very long time horizon and I think this is true for businesses, it's true for governments and it's true for people doing things in the non-profit sector.
The coffee shop played a big role in Vienna of 1900. Rents were sky high, housing was difficult to come by, your apartment probably wasn't heated, and so you went to the coffee shop. You went to the coffee shop because it was warm, because it was great Viennese coffee, and you went for the conversation and the company.