People always talk about Ronaldinho, and everything but I didnt see him today - I saw Henrik Larsson. Two times he came on - he changed the game, that is what killed the game - sometimes you talk about Ronaldinho and Etoo and people like that, you need to talk about the proper footballer who made the difference and that was Henrik Larsson tonight
Simon Sinek
The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why. " "They need to learn their why. " "That politician needs to understand his why. " We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.
