It's hard to predict what will happen with two brands in a market. Sometimes they will behave in a gentlemanly way, and sometimes they'll pound each other. I know of no way to predict whether they'll compete moderately or to the death. If you could figure it out, you could make a lot of money.
Are you crazy? The last thing you want to do is make a scene. " "Well, I'm gonna make a movie if you don't show me some respect.