If it's a good LP, you'll get that tingle that makes you put it on again no matter what your initial reaction was. On the other hand, if you don't get that tingle, you'd better take it straight down to the record exchange.
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.