What we need to do is follow the axiom of World War II which was 'Loose Lips Sink Ships' and the media has really got to follow that.
There aren't many such enthusiasts born. The average person is not especially curious about the world. He is alive, and being somehow obliged to deal with this condition, feels the less effort it requires, the better. Whereas learning about the world is labor, and a great all-consuming one at that. Most people develop quite antithetical talents, in fact - to look without seeing, to listen without hearing, mainly to preserve onself within oneself.