I think it's a good thing for a president or political leaders to want to put their values or their faith into action. Desmond Tutu did that in South Africa. Martin Luther King Jr. did that here. This is a good thing.
Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.