The most important thing in the world for show business, really, you know everything's a high-tech business, but what people want now is what they can't get - exclusivity.
Beyond that is the fear that the United States will end up negotiating and agreeing to a deal with Iran. The Israelis do not like that either because they fear the deal will come at the expense of Israel's security interests. From an Israeli perspective, the NIE makes the risk of some sort of settlement much greater.