Employers ganging up against workers is like raising an army of elephants against ants.
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Platitudes and generalities roll of the human understanding like water from a duck
The soul. . . is audible, not visible.
It's good to find common ground with people. When you find common ground and you see things from other people's perspective, you can have a voice in their lives, you can have an influence.
The transfer of [. . . ] capabilities from various professional classes to the general public is epochal.
I enjoyed debate on the floor but it's not really debate in the same way.