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Different authors write different ways, have different relationships with their audiences, and those are all legitimate.

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Marshall McLuhan

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

Easily, Intelligent, Light, Technology
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World War III is a guerrilla information war with no division between military and civilian participation.

Military, War, Division, Civilian, Iii, World

Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.

Eye, Giving, Private, Rights, Senses, Taking

Time’ has ceased, 'space' has vanished. We now live in a global village. . . a simultaneous happening

Ceased, Global, Simultaneous, Space, Village

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.

Leave, Media, Political, Psychics, Social, Work

The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods.

Attitude, Entertainment, Greatness, Odds, Waiting
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