Man is a wingless animal with two feet and flat nails.
Genius is the art of taking pains
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Platitudes and generalities roll of the human understanding like water from a duck
As long as I hold tightly to something, I believe I own it. But when I give it away, I relinquish control, power, and prestige. When I realize that God has a claim not merely on the few dollars I might choose to throw in an offering plate, not simply on 10 percent or even 50 percent, but on 100 percent of "my" money, it's revolutionary. If I'm God's money manager, I'm not God. Money isn't God. God is God. So God, money, and I are each put in our rightful place.
I don't think about art when I'm working. I think about life.
You get to keep making art as long as you are willing to make the choices that let you make your art.
Good morning starshine the earth says hello.