I grew up on Shane movie and my mother loves it and I've watched it hundreds of times.
A good headline can make an advertisement good even if the picture is poor.
Make an offer they can't refuse.
You can write a 1st paragraph that continues the same thought you expressed in your headline. If you stop a reader with a headline about house paint, you can be sure of at least one thing about that reader: He wants more info about house paint. You will not lose him as long as you continue to give him what he wants.
Readers know what the copy is going to say.
Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.
The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.
We should never feel like we're going too far in breaking the law, because whatever laws you break to liberate animals or to protect the environment are very insignificant compared to the laws that are broken by that parliament of whores in Washington. They are the biggest lawbreakers, the biggest destroyers, the biggest mass-murderers on this planet right now.
I wanted to make sure the last chapters of my life were full, and painting, it turns out, has helped occupy not only space but opened my mind.
With my website, I'm really interactive. I've written a lot of things about me.
It doesn't matter how many A-levels you have, what kind of a degree you have, if you have good manners people will like you.