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We have been far too aggressive about extracting ocean wildlife, not appreciating that there are limits and even points of no return.

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Karl-Johan Persson

We [H&M] believe that growth, profit and sustainability are not contradictory. Our ambition is to be a fair and profitable company, because otherwise we couldn't open any new stores, we couldn't produce new designs and no new jobs would be created. H&M would soon cease to exist.