I got into hairdressing and moved from Dorset to London, where I got an apprenticeship at Vidal Sassoon. … - Guido Palau

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There are two types of knowledge. One is knowing a thing. The other is knowing where to find it.

Guido Palau

I got into hairdressing and moved from Dorset to London, where I got an apprenticeship at Vidal Sassoon. This was around '83 or '84. I was working on South Molton Street, which was then the epicenter of all the shops. It was like a catwalk. So I did my apprenticeship there, but I wasn't successful.

Apprenticeship, Catwalk, London, Sassoon, Successful

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Beauty shouldn't be taken too seriously. Life is stressful enough! Hair should be creative and crazy.

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All hair is away from the face - there's no emotion and all of the personality is taken away. I envisioned the way a 'virtual girl' is drawn in a cartoon. Then I added these different colored extensions - white, red and black, which adds to the synthetic feeling of the hair. I used colors which looked most dramatic against each of the models' real hair. The different colors give you that pop of fakeness so we're not talking about reality. Like a futuristic princess.

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It's hard to be shocking now. It's hard to challenge people because the Internet has allowed everyone to become much more worldly, much more visual. It's very hard to surprise people.

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I'm not giving up on my work. I'm still trying to challenge people's aesthetics and myself.

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I'm not saying that everything I do is always tasteful - and maybe it's not always the normal idea of beauty - but hopefully it's always an empowering idea.

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