Im a hip-hopper, and its something you live and do. It makes me angry that were misrepresented, that were being killed every day by one another, by the government, by the food we eat, the choices we make. It makes me angry because it doesnt have to be that way and it is.
The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.