Scientists in general tend to have what I would call a bit of hubris that the public do not necessarily understand. So scientists some times make claims that are misunderstood by the public.
The great hope is that people who wouldn't normally make films will be making them. Suddenly, one day some little fat girl in Ohio is going to be the new Mozart and make a beautiful film with her father's camera and for once the so called professionalism about movies will be destroyed forever - and it will really become an art form.