Anybody who doesn't know that politics is crime has got a few screws loose.
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Platitudes and generalities roll of the human understanding like water from a duck
As young as I look, I think it will still be funny if I played a person who's kind of tortured and hates his life. Kind of like a Larry David-type thing.
You young people yourselves are capable of performing anything. Our inventors can invent in a high level, Our innovators can innovate in a high level, only if they keep self confidence and believe that we can.
From the moment a soul has the grace to know God, she must seek.
Housework comes first, so girls often fall behind in school. Global statistics show that it's increasingly girls, not boys, who don't know how to read.