Almost everything we'll ever do in life that is really powerful, that really produces a result in our lives, that quantum-leaps us to a new level. . . requires us to do something uncomfortable.
The institutions that we've built up over the years to protect our individual privacy rights from the government don't apply to the private sector. The Fourth Amendment doesn't apply to corporations. The Freedom of Information Act doesn't apply to Silicon Valley. And you can't impeach Google if it breaks its 'Don't be evil' campaign pledge.