I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various … - Martin Sorrell

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What distinguishes us humans from animals is our conscience. Once our conscience is gone we lose our humanness. Without conscience, humans can be far more dangerous than beasts. Beasts kill for food, humans kill for ideology. Beasts kill just enough to eat. Humans can kill endlessly.

Martin Sorrell

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

Daughter, Daughters, Market, Mother, People

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In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Branding, Business, Eras, Innovation, Transparency

If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.

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If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.

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Marketing is an investment, not a cost.

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You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to the strategic mission of the company - what it does to the suppliers, governments, all your stakeholders.

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