I think that the art of marketing, the art of promotion and the art of storytelling is definitely elevated and we have to get better every year.
I don't know Beyoncé, but I have the impression that she's sincere, that she really is a feminist and wanted to put the word out there to make it a good word in a big way by putting it in big letters on the stage, and especially because she was quoting the African novelist Chimamanda Ngozi Adichie who said, "We should all be feminists. " She's a very accomplished and important novelist.