The Element is about discovering your self, and you can't do this if you're trapped in a compulsion to conform. You can't be yourself in a swarm.
They know you can't get people to stop smoking, so they develop a system of informants. That's the whole idea of second-hand smoke, you know. Make second-hand smoke dangerous and turn everybody against smokers. Then they say you can't even smoke in a bar - a bar! - because bartenders have a right to a smoke-free "workspace. " Ah, bartenders, those health nuts.