Often when I write I am trying to make words do the work of line and color. I have the painter's sensitivity to light. Much of my writing is verbal painting.
You should know what makes one photo brilliant and another. Why one illustration is instructive and another is banal. Why one blurb is clever and another is trying too hard. Why one video is brilliantly entertaining and another is cheesy. Bottom line: you should want to do great work with a great team-no matter the cost.