Some of the largest companies are now using brain scans to study how we react neurologically to certain … - Michael Moss

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Climbing is my lifelong journey. And in the same way you go running and you have days where you really feel in tune, you have some days where you don't feel that good. It's this never-ending process. Accepting that and enjoying that for what it is, that's really where the life of climbing is.

Michael Moss

Some of the largest companies are now using brain scans to study how we react neurologically to certain foods, especially to sugar. They've discovered that the brain lights up for sugar the same way it does for cocaine. . .

Brain, Certain, Doe, Light, Lights, React

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What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.

Effort, Labs, People, Reporting, Taking, Years

As a culture, we've become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.

Children, Taken, Upset, Claim, Health

They may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all, we decide what to buy. We decide how much to eat.

Choices, Make, May, Sugar

The fast-food industry has moved into the grocery store, so you no longer have to go to a fast-food chain to find problematic foods.

Fast Food, Foods, Groceries, Moved, Store, Stores

Each year, food companies use an amount of salt that is every bit as staggering as it sounds: 5 billion pounds.

Amount, Billion, Companies, Sound, Use, Years