THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. - Al Ries

Same topic Authors

Quote of the day

I believe that hope for the future depends on each of us taking nonviolence into our hearts and minds and developing new and imaginative structures which are nonviolent and life-giving for all.

Al Ries

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

Focus, Law, Stronger

Same Author Quotes

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Aircraft Carriers, Carrier, Change, Company, Takes, Trying

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Ears, Gray, Gray Matter, Mind, Real

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name.

Fastest, Generic Name, Law, Name, Names, Routes

It's better to be first in the mind than to be first in the marketplace.

Business, Firsts, Marketplace, Mind

The Internet is the ultimate in brand-centered buying.

Brands, Buying, Internet, Ultimate

Similar Quotes

Gordon B. Hinckley

I feel to invite women everywhere to rise to the great potential within you. I do not ask that you reach beyond your capacity. I hope you will not nag yourselves with thoughts of failure. I hope you will not try to set goals far beyond your capacity to achieve. I hope you will simply do what you can do in the best way you know. If you do so, you will witness miracles come to pass.

Goal, Miracle, Trying, Invite, Simply, Women

Elizabeth Gilbert

Up until the middle of the nineteenth century, men of science were all believers. Most of the great early English naturalists were also ministers; they were the only ones who had education and leisure for such pursuits. Darwin himself almost became a minister. God's power was always thought to be most easily and obviously revealed in the majestic works of nature.

Believers, Easily, Leisure, Majestic, Men

Mairead Corrigan

I believe that hope for the future depends on each of us taking nonviolence into our hearts and minds and developing new and imaginative structures which are nonviolent and life-giving for all.

Believe, Future, Heart, Hope, Minds

Roland Joffe

Indian culture certainly gives the Indian mind, including the mind of the Indian scientist, the ability to think out of the box.

Thinking, Giving, Mind, Gives, Indian, Culture

Rebecca Romijn

Breastfeeding is the very best diet I've been on.

Breastfeeding, Diet, Diets