My favorite word is clarity. . . clarity. . . clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.
I liked the idea that my character was not gonna be the typical dumb guy that I play, typically. I also loved the fact that it was dealing with kind of adult-extended adolescence, which I think is always interesting - a bunch of people that don't wanna grow up.