I guess it's a bit cliché, but as an actor, I really admire good writing. There are a lot of great ideas out there, but it's the execution that really makes it work.
Lord Polonius: What do you read, my lord? Hamlet: Words, words, words. Lord Polonius: What is the matter, my lord? Hamlet: Between who? Lord Polonius: I mean, the matter that you read, my lord.