Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i. e. , the need for communication, the need for transportation, etc. What market need do you supply?
In the meantime, the educated public continues to believe that Darwin has provided all the relevant answers by the magic formula of random mutations plus natural selection--quite unaware of the fact that random mutations turned out to be irrelevant and natural selection tautology.