It used to be embarrassing. In the beginning, because you listen to yourself so much, you think, I must look like an asshole right now - or sound like an asshole. And then, you just get to that point where you've done so many ridiculous, ridiculous things in the booth from screaming, to having orgasms, to whatever your director is asking you to do for this character, you just lose your inhibitions.
At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right.