I was influenced by the political environment of our country that has just gained freedom from British colonialism. And the seminal figures in that environment were Mahatma Gandhi, who had been assassinated shortly after I was born, but nevertheless dominated the collective psyche of the country. And of course there were other statesmen who were very much part of the culture we knew as well as looked upon by society as leaders, and mentors, and people that inspires us to have a vision for idealism.
When you only have a million dollar annual budget and a Super Bowl ad costs $4 million, you have to do something very creative to get onto the Super Bowl.