I admire people who do things that are interesting to them, who don't have a strategy or a master plan or have a brand - I don't care about any of those things.
Then he is a monster!" the Prince crowed, "and I must slay him at once. The Formula works!" "Your Formula must result in a great deal of fighting," I mused. "Oh, yes, when applied correctly mighty and noble battles result! Of course I always win—the value of Prince X is a constant. It cannot be lesser than that of Monster Y—this is the Moral Superiority Hypothesis made famous five hundred years ago by my ancestor Ethelred, the Mathematician-King. We have never seen his equal, in all these centuries.