I think I sort of realized it was an international thing when we went to South Korea for The Fast [and the Furious] 6 premiere. We knew nothing about South Korea, and we came through the sliding doors [at the airport] with my luggage and there were like 60 fans with Luketeer banners: "We're your Korea Luketeers. " It was like, wow, this is amazing.
Since the nineteen-fifties, rural Florida has marketed itself to Northerners and Midwesterners as an unexplored paradise of citrus and mermaids.