Whatever the source of the leader's ideas, he cannot inspire his people unless he expresses vivid goals which in some sense they want. Of course, the more closely he meets their needs, the less "persuasive" he has to be, but in no case does it make sense to speak as if his role is force submission. Rather it is to strengthen and uplift, to make people feel that they are the origins, not the pawns, of the socio-political system.
Ninety percent of my roles, I've had to fight for. It's only a really small percentage of people who get handed roles. But that can be quite scary. The good thing about auditioning is that you get to test yourself and see if you can play this character - you're also auditioning yourself. I enjoy seeing what the chemistry is between the people you might be working with.