If this really is true, then greed really isn't good, after all. It really isn't the way to maximize the best possible outcome. We really do need to come together and act collectively. Government isn't always the problem. It's sometimes the solution. And, so their whole intellectual scaffolding collapses. So, they'd rather deny the science.
You can be the outcast or be the backlash of somebody's lack of love. Or you can start speaking up.