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One thing Fringe has is no shortage of ideas. There are so many jumping off points that we could use and have thought about. I just wouldn't want to pull a trick like that on the viewers. I really want to reward them. I honestly and sincerely feel that it's the most miraculous fan base I've ever seen, so I just want to make sure I use every fiber of my body to deliver for them what I think is going to be satisfying for their loyalty.

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Jeff Atwood

If you don't have people that care about usability on your project, your project is doomed.

Care, Doomed, People, Project, Projects
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You can achieve a shallow local maximum with A
B testing - but you'll never win hearts and minds.

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In software, we rarely have meaningful requirements. Even if we do, the only measure of success that matters is whether our solution solves the customer's shifting idea of what their problem is.

Ideas, Matters, Meaningful, Solution, Solves, Technology

Teaching peers is one of the best ways to develop mastery.

Develop, Mastery, Peers, Teaching, Ways

We have to stop optimizing for programmers and start optimizing for users.

Computer, Programmers, Programming, Software Engineering, Start, Stop

Writing code? That's the easy part. Getting your application in the hands of users, and creating applications that people actually want to use - now that's the hard stuff.

Code, Creating, Hands, Hard, Part, Writing
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