We were never organized readers who would see a book through to its end in any sory of logical order. We weave in and out of words like tourists on a hop-on, hop-off bus tour. Put a book down in the kitchen to go to the bathroom and you might return to find it gone, replaced by another of equal interest. We are indiscriminate.
People can criticize Microsoft for supporting this TV thing for the past eight years, but it is a long-term bet, There is not any other software business that is as dedicated to the vision of the TV and the PDA [personal digital assistant] as we are.